Make.com

Visual workflow automation with branching, APIs, and AI steps

Last verified Sep 4, 2026 · Quality-gated
Quality score 81/100
AI-generated · quality-gated

Overview

Make.com is a visual workflow automation platform for connecting apps and running multi-step scenarios with routers, iterators, error handling, webhooks, and HTTP/API calls. It targets operations, RevOps, and technical teams that need more logic control than basic trigger-action tools, including AI steps and agents.

Review

Make.com Review: Flexible Automation, Credit Model Trade-offs

Make.com is a good fit for teams that need multi-step automation with branching, API calls, data transformation, and visible run-level debugging. It offers more workflow control than basic trigger-action tools, but users need to understand the credit model and monitor polling-heavy scenarios.

What Make.com does

Make.com is a visual workflow automation platform for connecting apps, moving data, and running multi-step scenarios. Its drag-and-drop builder supports routers for branching, iterators and aggregators for array data, error handlers, webhooks, data stores, and HTTP calls for APIs that do not have a dedicated connector.

The practical advantage is control. You can build a workflow that handles different paths, transforms records, retries failures, and sends data between several systems without writing a full application. Make says it supports 3,000+ apps, which makes it a reasonable option when a workflow spans a mix of common SaaS tools and custom API endpoints (Make integrations).

Pricing and credit model

Make's Free plan is $0 per month and includes up to 1,000 credits monthly, with a 15-minute minimum interval between scheduled runs. Core costs $16 per month with monthly billing, or the equivalent of $12 per month billed annually, for 10,000 credits per month. Pro is $28 monthly or a $21 monthly equivalent when billed annually, and Teams is $51 monthly or a $38 monthly equivalent when billed annually, at the same 10,000-credit base; Enterprise is custom-priced. Annual billing saves 15% or more, Core scales up to 300,000 credits per month, and Pro and Teams scale up to 8 million (Make pricing).

Credits replaced Make's former operations unit at a 1:1 ratio: one operation equals one credit, according to Make's help center. Make also states that unused credits expire at the end of the subscription term and that credit costs vary by plan (credits billing update).

This model needs active monitoring. Polling-heavy workflows can consume credits even when little useful work happens, while a complex scenario may use multiple credits per run as it processes modules and branches. Build with webhooks where appropriate, review run history, and estimate credit use before moving a business-critical process to a paid plan. Make also adjusted extra-credit costs and credit limits effective November 6, 2025; its help center lists Core at up to 300,000 credits per month and Pro at up to 8 million, depending on the plan configuration (plan adjustments).

AI capabilities as of 2026

Make's AI automation pages list 400+ AI apps, including OpenAI offerings and Anthropic Claude (AI automation). The newer Make AI Agents app provides a visual builder for creating, running, testing, and understanding agents, according to Make's documentation (AI Agents app).

As of Make's June 2026 release notes, AI Agents can use external MCP servers. Its AI module can use Make AI Provider with OpenAI or Claude models, or a user's own OpenAI account (June 2026 releases). These capabilities are useful for placing AI steps inside governed workflows, but they do not remove the need to test prompts, permissions, exceptions, and downstream data quality.

Who should use it - and who should look elsewhere

Choose Make if you are comfortable mapping fields, tracing scenario runs, and designing workflow logic. It is especially suitable when simpler trigger-action automations become difficult to maintain because of branching, data transformation, or API requirements.

Look elsewhere if your priority is the least technical setup experience and maximum hand-holding. Also reconsider it if your automation volume is dominated by frequent polling and you cannot regularly monitor credit consumption.

Sources

Pros
  • Visual scenario builder supports multi-step workflows, branching, transformations, and error handling.
  • Supports 3,000+ apps, plus webhooks and HTTP calls for custom API work.
  • Provides practical control for routers, arrays, retries, and exception paths.
  • Free plan includes up to 1,000 credits per month.
  • AI workflows can use listed AI apps, and Make AI Agents support external MCP servers as of June 2026.
Cons
  • The visual builder still requires comfort with field mapping, workflow logic, and run-history troubleshooting.
  • Polling-heavy scenarios can consume credits faster than expected.
  • Unused credits expire at the end of the subscription term.
  • It is less suitable for users who want a highly guided, minimal-configuration automation experience.
Best for
Operations teams building multi-step workflows with branching and error handling
Technical marketers and RevOps users connecting several SaaS tools
Teams that need webhooks, HTTP calls, or custom API integrations
Users who want visual debugging and more logic control than simpler automation tools
Verdict Make.com is best for users who need practical control over complex workflows and are willing to configure and troubleshoot them. Its pricing can work well when scenarios are designed carefully, but credit use and expiry make usage monitoring part of the job.